what we will know :
who is clicking what
which pages are viewed most
how much time is he spending on a page (?)
what we wont know :
if certain feature is used or not
why cant they understand the feature
5W 1 H
user experience – why how
marketing research – when where what who
“what you want, when you want it.”
vs
“everything you could ever want, even when you don’t.”
At Google, we make a *useful* tool, and then we put a *usable* interface on top of that.
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