UGC

User generated Content
Graffiti, collage (borrowed media) How Original

Reviews used by companies to promote product (authenticity)
speeches
tributes

Present
Viral Videos (users promote themselves)
current tv (mixed media, incentive to the user)
user created ads

http://www.yelp.com/about
…a fun and engaging place for passionate and opinionated influencers to share the experiences they’ve had with local businesses and services.

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