Indian Families as Consumers

The Big Picture

* There are approx. 226 million families in India (72 mn urban, 154 mn rural)
* 25 mn families (11% of all families) have more than 1 earning member
* 28 mn Indians (2.5%) prefer to read in English, marginally more than Malayalam
* Average monthly family income in India is Rs.5,930 (‘per capita’ is Rs.1,350)
* 70% of all Indian families earn average to below-average incomes

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