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From Tim Cook’s letter announcing the latest reorganization at Apple last week:

Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his longtime role as the leader of Industrial Design. Jony has an incredible design aesthetic and has been the driving force behind the look and feel of our products for more than a decade. The face of many of our products is our software and the extension of Jony’s skills into this area will widen the gap between Apple and our competition.

Sir Jony

Sir Jony Ive needs no introduction

Ive’s industrial design work has been one of the key drivers of Apple’s rebirth. His relentless, iterative focus on simplification of form and function under an aesthetic budget is legend. From Bondi blue iMac to iconic iPods to flatscreen iMacs to iPhones to iPads, his signature is unmistakable.

What’s not publicly known is…

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